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Marketing as a Service


You take care of your core business – we take care of your marketing (strategy)

Successful marketing requires more and more skills, know-how and tools from companies. New technologies come onto the market every day, and customer requirements are constantly changing. A Herculean task for which companies need support.

Marketing as a service (MaaS) is the sustainable alternative to permanent employees or isolated projects with agencies. As an external marketing department, we work with companies over a long period of time and support them in the development and implementation of a marketing strategy. We create a basic noise on social media and help your brand to develop a radiance.

Our marketing services lead your business to success

With our marketing-as-a-service (MaaS) offer, we support companies with targeted marketing measures to retain existing customers and address new target groups. Whether smart digital marketing, Google Ads campaigns, social media channels or customised content - we accompany you from strategy to implementation.

Performance Marketing

We are your strong partner in performance marketing. Our team specialises in high-reach campaigns and search engine advertising (SEA). We know which advertising is most effective when and where.

Content Marketing

We use smart content and emotional storytelling along the customer journey – at the right time, on the right channel and on the right topic. Our team of content experts creates all texts optimised for search engines (SEO).

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How our marketing as a service works

As a full-service agency, we support you in meeting the growing demands of your customers in terms of appearance, communication and user experience. From the clarification of needs, including the definition of goals, to the development of measures and editorial planning, to the implementation of the necessary tools (e.g. newsletter, landing page, social media). From digital marketing in general, online marketing in particular, to analogue billboards and image films. By using marketing automation wherever possible, we free up resources for core marketing tasks and generate leads efficiently.

Tailor-made packages for your needs

With our three basic packages, you will find the right Marketing-as-a-Service (MaaS) offer for your business. After an initial discussion, this will be evaluated, compiled in detail and offered according to your individual needs.

Increase success with ongoing measurement

By consistently measuring the respective marketing measures, we can always track which activities achieve the desired effect and which do not. Based on this, we continuously optimise your marketing mix. This makes it possible to focus on those measures that are most promising for your customer retention and acquisition. Google Analytics is just one of the many tools we use.

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“We do not see ourselves as a service provider or agency, but as team members of our clients. The closer the cooperation, the more actively and smartly we can support your business with intelligent marketing.”

Chris Steinacker, CEO

Our projects

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Calydo Insights Smart Content

Smart content – in the right place at the right time

With the right tools, we generate personalised, tailored and relevant content.

Calydo Insights Digitallösungen

Effective and intelligent digital solutions – digital showreel

By implementing smart concepts, we support our customers in achieving their business goals.

Calydo Insights UX

5 reasons why UX is essential to the brand experience

User Experience (UX) refers to the overall experience a user has when visiting a website or an app.